Job Strategy – Are You Off Message and Off Target?

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Today’s career world is a buyers’ market, and employers can afford to be picky with who they interview and how they fill positions. Conducting your career search “off target” and “off message” can cost you valuable time during your earning years and sometimes lead to frustration in your career search. A recent article at Forbes.com offers some suggestions to keep you on target and on message. Here’s a sample of the advice:

  • Target your intended audience – Be active in how you focus your search: don’t send resumes to every potential employer; send resumes to the employers that make sense for your goals and skill set.
  • Determine why you stand out – What specific skills or abilities can you offer to an employer that other applicants can’t? What differentiates your resume and interview from all the others? Can you fill a niche? What part of your work history might scare off potential employers and how can you manage these potential negatives?
  • Draw in your audience – Prime conversations by posing questions that are answered by your skill set and tell employers why your hiring is essential to success.
  • Show your personality – You aren’t just a list of bullet points and employment history, so let employers see that!  Give your resume life and explain how your experiences and skills fit with their goals.

Planning a career search begins with knowing what you offer and how you can fit with a potential employer. Stand out from the crowd by honing your message and focusing on the opportunities that make sense for you.

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